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JOYY trades at a steep discount with strong cash and growth in BIGO Live's revenue and user monetization.

Analyst Insights
30 Aug 2026
Seeking Alpha
View Source
Bullish
pluang ai news

JOYY Inc. is trading at a low valuation with an EV/Sales multiple of 0.29x despite holding $3.1 billion in net cash. Its social entertainment segment, especially BIGO Live, shows strong user monetization with an ARPPU of $220.5, outperforming competitors like Twitch. BIGO Ads revenue grew 53.1% year-over-year, and management aims for a $1 billion revenue run rate by 2028. The company is also returning capital aggressively through buybacks and $900 million in planned dividends, projecting a 71% upside to a fair value of $127.96 per share.

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