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Jefferies raises Roku price target to $140, citing strong ad trends ahead of Q1 earnings.

Analyst Insights
13 Apr 2026
Proactive Investors
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Bullish
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Jefferies has upgraded Roku's price target to $140 from $135, anticipating about 40% upside driven by stronger-than-expected advertising revenue and a favorable revenue mix. The firm raised its fiscal 2026 platform revenue growth forecast to 18.5% and increased EBITDA estimates to $649 million, citing improving ad demand and potential political advertising boosts from the 2026 midterms. Roku's Q1 guidance is seen as conservative, with Jefferies expecting a modest beat and sustained growth through the year. Key upcoming catalysts include Amazon DSP ramp-up, subscription service expansions, and major events like the World Cup. Roku will report Q1 earnings on April 30 after market close.

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