Oura's IPO tests if wellness tech can thrive in public markets amid shifting digital health trends.

Oura Health is preparing for an IPO that could indicate whether public markets are ready to support consumer-focused digital health companies. Unlike earlier wearables focused on hardware sales, Oura emphasizes a subscription model offering health insights from biometric data, aiming for long-term user engagement. The IPO comes as digital health valuations recalibrate after a market correction, with competitors like Apple and Samsung expanding health tech ecosystems. Oura's success may signal renewed investor confidence in wellness technology beyond hardware sales.