Intuit stock crashes 55% on AI fears but analysts see nearly 50% upside potential.

Intuit's stock has dropped over 55% in 2026 due to investor fears that autonomous AI could disrupt its tax and bookkeeping services. Despite this crash, analysts remain optimistic, with a consensus price target around $405.60, implying nearly 39% upside from current levels. The company is repositioning with new AI-driven products and cost cuts, aiming to regain growth by fiscal 2028. The key risk is if AI-native competitors permanently erode Intuit's market share, but strong fundamentals and a solid balance sheet provide some downside protection.

Intuit's market cap stands at $78.13 billion as of Sep 23, 2026, 20:42 WIB, with a dividend yield of 1.89%. On Pluang, the stock trades at $289.60, down 0.94% for the day, reflecting ongoing investor caution despite analyst optimism. Trading volume is moderate at 4,793,787 shares, and order activity shows a slight buying bias at 55%.