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Innovative Eyewear partners with Directed Electronics for exclusive smart eyewear distribution in Australia and New Zealand.

Company Fundamentals
08 Sep 2026
PRNewsWire
View Source
Bullish
Innovative Eyewear partners with Directed Electronics for exclusive smart eyewear distribution in Australia and New Zealand.

Innovative Eyewear has formed an exclusive distribution partnership with Directed Electronics to market its Lucyd and Reebok smart eyewear products in Australia and New Zealand. Directed Electronics brings over 20 years of experience in consumer electronics distribution in the region, aiming to expand the smart eyewear category through retail and digital channels. The partnership supports Innovative Eyewear's plan to launch its new Lucyd Aero collection in Q4 2026, combining open-ear audio and connected features in lightweight frames. This move marks a significant step in expanding smart eyewear accessibility in these markets.

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