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Hyundai expands digital features allowing vehicle customization via OTA updates, adding FIFA World Cup 2026 theme.

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20 May 2026
PRNewsWire
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Bullish
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Hyundai Motor America has broadened its Digital Features and Services platform, enabling U.S. customers to personalize their vehicles through over-the-air (OTA) updates via the Bluelink Store. This expansion now includes models like Tucson, Santa Fe, Santa Cruz, and IONIQ 5, alongside previously supported Palisade and IONIQ 9. New display themes, including a complimentary FIFA World Cup 2026 theme, enhance the in-car experience by customizing the driver display and infotainment system. This move supports Hyundai's goal to improve long-term customer satisfaction by allowing feature upgrades without dealership visits, with more features planned for future release.

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