Hydro Flask and Universal Music Group (UMG) have launched a global partnership to reduce single-use beverage waste in the music industry by introducing reusable hydration solutions in UMG's studios and events. The initiative began with an event at Abbey Road Studios and includes installing hydration stations in major studios worldwide, aiming to eliminate over 10,000 single-use drink containers and distribute 2,000 reusable bottles in the first year. This collaboration also features exclusive artist-inspired products for fans and supports sustainability in creative music spaces. The partnership reflects a shared commitment to environmental responsibility within the music creation process and will continue through 2027.
