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Hoppn launches Infinite Color Search app for Shopify, enhancing product discovery by color.

Others
11 Jun 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

Hoppn has released its Infinite Color Search app globally for Shopify merchants, enabling shoppers to find products by specific colors using an interactive color wheel. This visual search technology improves product discovery beyond traditional text filters, helping brands attract more organic traffic and increase sales by matching exact color preferences. The app is easy to install, automates color tagging, and supports various categories where color influences buying decisions. This innovation offers Shopify stores a new marketing tool to stand out and engage customers without heavy ad spending.

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