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Hollister partners with Target to launch home and dorm decor, entering the $88.8B back-to-college market.

Market News
18 Jun 2026
CNBC
View Source
Bullish
pluang ai news

Hollister is teaming up with Target to sell home and dorm decor for the first time, launching nearly 60 items in stores and online starting June 28. This move aims to tap into the lucrative $88.8 billion back-to-college shopping market, where dorm furnishings alone reached $12.8 billion in spending last year. The collaboration helps Hollister expand beyond apparel to become a lifestyle brand, while Target leverages brand partnerships to attract shoppers amid declining consumer spending. The partnership will run through 2027 with seasonal product drops, targeting college students' needs for dorm decoration and bedding.

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