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Hollister partners with Target to launch home and dorm decor, entering the $88.8B back-to-college market.

Market News
18 Jun 2026
CNBC
View Source
Bullish
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Hollister is teaming up with Target to sell home and dorm decor for the first time, launching nearly 60 items in stores and online starting June 28. This move aims to tap into the lucrative $88.8 billion back-to-college shopping market, where dorm furnishings alone reached $12.8 billion in spending last year. The collaboration helps Hollister expand beyond apparel to become a lifestyle brand, while Target leverages brand partnerships to attract shoppers amid declining consumer spending. The partnership will run through 2027 with seasonal product drops, targeting college students' needs for dorm decoration and bedding.

More News (TGT)

Hollister launches home and dorm collection at Target to tap into back-to-college market

Hollister launches home and dorm collection at Target to tap into back-to-college market

Hollister, owned by Abercrombie & Fitch, is debuting its first home and dorm collection at Target on June 28, featuring nearly 60 products like bedding and décor. This move expands Hollister beyond apparel to capture the growing back-to-college marke...

Market News
Bullish
8 hours ago
Hollister launches first home & dorm collection in partnership with Target, expanding beyond apparel.

Hollister launches first home & dorm collection in partnership with Target, expanding beyond apparel.

Hollister Co., part of Abercrombie & Fitch, is debuting its first home and dorm collection through a multi-season partnership with Target. Launching June 28, the collection includes nearly 60 items such as bedding, fleece apparel, and accessories des...

Others
Bullish
1 day ago
72% of LGBTQ+ consumers buy less from firms scaling back diversity efforts, shifting loyalty to more inclusive brands.

72% of LGBTQ+ consumers buy less from firms scaling back diversity efforts, shifting loyalty to more inclusive brands.

A new survey by the Human Rights Campaign Foundation reveals that 72% of LGBTQ+ consumers reduce spending on companies perceived to be cutting back on diversity, equity, and inclusion (DEI) commitments. Target, Walmart, and Amazon are among the most ...

Market News
Neutral
2 days ago
Mass retailers hire luxury designers for permanent roles amid K-shaped economy shifts.

Mass retailers hire luxury designers for permanent roles amid K-shaped economy shifts.

Mass retailers like Target, Walmart, Gap, Uniqlo, and Zara are appointing luxury fashion designers to permanent creative roles as a strategic response to the K-shaped economy. This trend reflects efforts to attract upper-income consumers who seek val...

Market News
Bullish
2 days ago
Target stock hits all-time high after strong Q1 report, now rated hold at fair value.

Target stock hits all-time high after strong Q1 report, now rated hold at fair value.

Target's shares surged to a record $132.64 following a strong Q1 FY2026 report with earnings and revenue beats, and raised sales guidance. The stock has climbed over 38% year-to-date, driven by growth across all core categories and expanding margins....

Company Fundamentals
Bullish
4 days ago
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