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Holley upgraded to soft 'buy' as cost cuts and strong aftermarket demand boost outlook.

Analyst Insights
02 Oct 2026
Seeking Alpha
View Source
Bullish
Holley upgraded to soft 'buy' as cost cuts and strong aftermarket demand boost outlook.

Holley (HLLY) has been upgraded to a soft 'buy' due to improved fundamentals driven by cost-cutting, asset sales, and steady aftermarket demand supported by aging vehicle fleets and consumer hesitation to buy new or used cars. Recent financial results show revenue growth, a surge in adjusted net profit, and strong operating cash flow despite a headline net loss from asset sales. Management projects 2024 revenue between $610 million and $640 million, with EBITDA expected between $127 million and $137 million. The stock currently trades at low absolute and relative valuation multiples, making it attractive for investors.

Holley’s recent upgrade amid economic challenges is offered here with a snapshot of the Consumer Cyclical sector on Pluang. As of Oct 03, 2026 00:01 WIB, out of 112 priced US stocks in this sector, 53 rose and 58 fell. Notable movers include PRTS at USD 8.73 with a 1-day change of +3.80% and a Pluang order activity split of 64% Sell / 36% Buy, FNKO at USD 5.81 up 3.75%, and BC at USD 66.25 up 3.16%, with typical hold times ranging from 32 to 102 days.

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