Hims & Hers upgraded to buy as revenue growth accelerates and valuation drops, signaling a strong entry point.

Hims & Hers has been upgraded to a buy rating due to its accelerating revenue growth and compressed valuation, making it an attractive investment opportunity. The company aims to exceed $6.5 billion in revenue and $1.3 billion in adjusted EBITDA by 2030, projecting over 20% revenue growth and around 44% EBITDA CAGR from 2026 to 2030. Despite margin pressures and risks like FTC litigation and billing disputes, Hims & Hers showed strong Q2 results with 38% year-over-year revenue growth and nearly 3 million subscribers, supported by a robust U.S. market rebound. The company's growth momentum and diversified expansion are seen as outweighing near-term reputational risks.

Following the news of Hims & Hers' upgraded buy rating and strong revenue growth outlook, the stock is currently trading at USD 30.39 on Pluang as of Oct 01, 2026 00:21 WIB. The share price has gained 5.89% in the last day, with a market capitalization of $6.70 billion. Despite recent positive momentum, Pluang order activity shows a majority of 80% sell orders compared to 20% buy orders, indicating mixed investor sentiment.