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ETFs surpass mutual funds in client portfolios as advisors embrace AI and face aging client challenges.

Market News
22 Sep 2026
PRNewsWire
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Bullish
ETFs surpass mutual funds in client portfolios as advisors embrace AI and face aging client challenges.

Federated Hermes' 2026 survey of 300 U.S. independent financial advisors reveals ETFs now hold a larger share of client portfolios than mutual funds for the first time, with 29% versus 26%. Advisors increasingly see artificial intelligence as a tool to enhance efficiency and client engagement, with 56% viewing AI as an opportunity. However, many advisors, especially those over 60, are concerned about their aging client base and the difficulty of attracting younger clients. Looking ahead, 64% of advisors plan to increase ETF allocations, while interest in alternative investments is growing but remains modest. These trends highlight shifts in investment preferences and the need for advisors to adapt to demographic and technological changes.

The Federated Hermes survey on financial advisors' top concerns offers context on the financial sector's market activity. For readers following this sector, here is Pluang's market snapshot as of Sep 22, 2026 19:42 WIB: Of 83 priced Financials-sector US stocks tradable on Pluang, 53 rose and 24 fell today. Notable movers include UPST at USD 26.23 with a 1-day change of +2.54% and 100% buy order activity, AFRM at USD 72.54 with +2.10%, and GEMI at USD 6.11 with +2.00%.

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