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Hasbro's sales jump 16% driven by adult fans of Magic: The Gathering and digital gaming focus.

Company Fundamentals
21 Jul 2026
PYMNTS
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Bullish
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Hasbro reported a 16% increase in second-quarter sales, fueled by strong growth in its Wizards of the Coast and Digital Gaming segment, especially from Magic: The Gathering. The company is focusing on adult collectors and gamers, cutting less profitable games and investing in platforms favored by loyal fans. Cost-saving measures include shifting development to lower-cost regions and reducing digital spending. Hasbro raised its full-year revenue growth and profit margin outlook, supported by a passionate adult fan base and new product launches targeting grown-up audiences.

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