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Hasbro stock jumps 10% as Magic: The Gathering drives strong Q2 growth and investor confidence.

Company Fundamentals
21 Jul 2026
Forbes
View Source
Bullish
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Hasbro's stock surged over 10% after CEO Chris Cocks reassured Wall Street about the enduring strength of Magic: The Gathering, the company's most profitable brand with consistent double-digit growth over 30 years. The company reported a robust Q2 revenue of $1.1 billion, up 16% year-over-year, led by a 27% sales increase in its Wizards and Digital Gaming segment, boosted by the Marvel Super Heroes release. Traditional toys also grew 5%, supported by popular brands like Peppa Pig and G.I. Joe. Despite a cyber attack delaying some revenue, Hasbro's diversified product lineup and strong fanbase position it well for continued growth, especially with upcoming holiday season launches.

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