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Instacart dips after Costco partners with DoorDash, but opportunity remains amid strong ad growth and enterprise expansion.

Market News
18 Sep 2026
24/7 Wall Street
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Bearish
Instacart dips after Costco partners with DoorDash, but opportunity remains amid strong ad growth and enterprise expansion.

Costco's new same-day delivery deal with DoorDash caused Instacart's stock to drop, but Instacart still powers Costco's branded sites and expanded internationally. The market reacted sharply, yet analysts remain optimistic with a $58 price target, citing strong advertising revenue growth and enterprise scaling. DoorDash's shares also declined, reflecting skepticism about profitability in same-day grocery delivery. The key factor to watch is whether Instacart can maintain its high-value marketplace baskets and advertising growth as DoorDash ramps up.

Costco holds a massive market cap of $396.44 billion and shows steady investor confidence with a 0.18% gain as of Sep 19, 2026 04:02 WIB on Pluang, where 92% of orders are buys. DoorDash, by contrast, has a market cap of $84.30 billion and saw a 0.75% decline in the same period, with a majority of Pluang users selling (56%). This contrast highlights the differing market sentiment toward these companies amid the evolving grocery delivery landscape.

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