Harley-Davidson criticized for new CEO hire amid backlash against corporate DEI programs

Harley-Davidson faces criticism from conservative activist Robby Starbuck for appointing Artie Starrs as CEO, citing his past support for diversity and antiracism initiatives. Starbuck argues the hire contradicts the company's recent rollback of DEI programs and risks alienating its traditional customer base. Harley-Davidson defends Starrs, emphasizing his focus on improving the brand and supporting its workforce. The controversy highlights ongoing tensions in Corporate America over diversity, equity, and inclusion efforts.