Marimekko celebrates 75th anniversary with Marimekko Day fashion shows and live music in Helsinki on May 22.

Marimekko, the Finnish lifestyle design company, will celebrate its 75th anniversary with Marimekko Day on May 22, 2026, at Esplanade Park in Helsinki. The event features open-air fashion shows showcasing the Spring/Summer 2026 collection, known for bold prints, playful proportions, and vibrant colors. Finnish electronic pop band Ruusut will perform live, and the event is open to the public. Marimekko Day continues a tradition started in 1992 to mark the start of summer and bring joy through fashion and community engagement.