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Google avoids forced breakup of its AdX ad marketplace after judge rejects DOJ bid.

Market News
02 Sep 2026
PYMNTS
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Neutral
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A U.S. judge rejected the Department of Justice's request to force Google to sell its AdX advertising exchange, where publishers pay fees to sell ads. The judge accepted most behavioral remedies instead, allowing Google to keep AdX despite previous rulings that Google held illegal monopolies in ad tech markets. This decision marks the third time a U.S. court has denied breaking up a major tech company amid antitrust concerns. Google argued that selling AdX would be technically difficult and disruptive, while the DOJ cited Google's past conduct as a risk to fair competition. The ruling allows Google to continue operating AdX with new behavioral conditions in place.

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