Goodyear delays turnaround plan as it struggles with debt, tariffs, and raw material costs.

Goodyear has extended its turnaround timeline as the company works to restructure, refinance, and reduce over $7 billion in debt while aiming for a 10% operating margin. CEO Mark Stewart highlighted challenges including tariffs, high raw material costs, and competition from cheaper Chinese tires. Despite progress and cost cuts of $1.5 billion annually, Goodyear posted a $453 million net loss in the first half of 2026 and only achieved an 8.5% operating margin in Q4 2025, short of the 10% target. The company plans to focus on premium tire segments, close a North Carolina plant to improve profitability, and continue marketing efforts including its iconic blimps to boost brand appeal and sales.