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Ford unveils Fathom, an affordable electric truck priced under $30K launching in 2027

Market News
06 Aug 2026
TechCrunch
View Source
Bullish
Ford unveils Fathom, an affordable electric truck priced under $30K launching in 2027

Ford announced its next-generation electric truck, the Fathom, will launch in fall 2027 starting at $28,350, just under $30,000 with fees. The Fathom is the first vehicle built on Ford's new Universal EV Platform, aiming to compete with Tesla and Chinese EVs by offering advanced tech like Apple Maps, Android Auto, and BlueCruise driver assistance. It features five seats, a large touchscreen, and bidirectional power capability. The truck targets a new customer mindset and represents Ford's strategic bet on electric trucks amid a challenging market. Pre-orders open early 2027, with production in Kentucky.

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Ford aims to sell 100K units of its $30K Fathom electric truck in its first year.

Ford aims to sell 100K units of its $30K Fathom electric truck in its first year.

Ford plans to sell over 100,000 units of its new Fathom electric truck in its first production year, priced around $30,000. The Fathom features Apple Maps integration and Ford's hands-free BlueCruise system, with more passenger space than the Toyota ...

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