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Ford's $2B overhaul of Kentucky plant on track to build affordable Fathom EV truck by 2027

Market News
13 Aug 2026
TechCrunch
View Source
Bullish
pluang ai news

Ford is transforming its Louisville Assembly Plant with a $2 billion investment to produce the Fathom, an all-electric midsize truck priced under $30,000, starting in 2027. The company replaced its century-old assembly line with a new universal production system inspired by Tesla's methods, aiming for faster and more efficient manufacturing. Prototype builds will begin in early 2027, with customer deliveries later that year. This move is crucial for Ford to compete with Tesla and Chinese EV makers, improving profitability and production speed by 15%.

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