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Ford unveils $28,350 electric midsize pickup 'Fathom' on new UEV platform, preorders start 2027

Market News
06 Aug 2026
CNBC
View Source
Bullish
Ford unveils $28,350 electric midsize pickup 'Fathom' on new UEV platform, preorders start 2027

Ford announced its new midsize electric pickup truck named the 'Fathom,' starting at $28,350 before fees, targeting affordability in the EV truck market. The Fathom will be the first vehicle built on Ford's Universal Electric Vehicle (UEV) platform, designed to improve cost efficiency and profitability by 2029. Preorders for the five-passenger truck begin early 2027, with deliveries expected later that year. This launch is part of Ford's strategy to compete with global EV leaders despite a slowdown in EV adoption and the loss of U.S. consumer incentives.

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