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AI in VR and AR market to hit $122.48B in 2026, driven by tech advances and FittingBox acquisition of Ditto.

Market News
05 Jun 2026
Researchandmarkets.Com
View Source
Bullish
pluang ai news

The AI in virtual and augmented reality market is projected to grow from $83.72 billion in 2025 to $122.48 billion in 2026, with a CAGR of 46.3%, fueled by advancements in AI, increased investment, and demand for personalized experiences. The market is expected to reach $450.48 billion by 2030, supported by IoT integration and enterprise applications in sectors like education and healthcare. Notably, FittingBox's acquisition of Ditto in 2023 enhances its virtual try-on technology, improving online eyewear shopping experiences. Major players include Apple, Microsoft, Meta, and others, with North America leading market share in 2025.

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