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Google launches Fitbit Edge, a $179 wearable with OLED display and advanced health tracking features.

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12 Oct 2026
TechCrunch
View Source
Bullish
Google launches Fitbit Edge, a $179 wearable with OLED display and advanced health tracking features.

Google introduced the Fitbit Edge, a new wearable priced at $179.99, positioned between the Fitbit Air and Pixel Watch. It features a slim band with an OLED display for maps, notifications, weather, and music controls. The device supports Google Health Coach via a premium subscription, offering personalized fitness and health plans, and includes Health Guardian for monitoring key health indicators. It automatically tracks up to 100 activities, offers over 50 exercise modes, and has improved GPS and sleep tracking accuracy. The Fitbit Edge is water-resistant, has a seven-day battery life, and will be available in stores from October 27, with a special Stephen Curry edition priced at $219.99.

While Google expands its wearable lineup with the Fitbit Edge priced at $179.99, its stock on Pluang trades at USD 355.57 as of Oct 12, 2026 22:21 WIB, up 1.11% for the day. This price sits closer to its 52-week high of $402.62 than the low of $236.59, reflecting strong market confidence in Alphabet Inc Class A. The device launch adds context to Alphabet's media sector presence, where typical hold time on Pluang is 85 days and the dividend yield is 0.25%.

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