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Ferrari stands by its Luce electric car launch despite criticism and share drop.

Market News
30 Jul 2026
CNBC
View Source
Neutral
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Ferrari CEO Benedetto Vigna expressed satisfaction with the launch of the Luce, the company's first all-electric vehicle, despite significant criticism and a drop in Ferrari's shares following its debut. The Luce, priced at around 550,000 euros, has order books full through 2027, with nearly 500 units reportedly sold within two months of its May launch. Designed by former Apple design chief Jony Ive, the car features a minimalist interior and a unique exterior, marking a departure from traditional Ferrari designs. Ferrari plans to continue its rollout strategy, emphasizing the car's innovations to ensure customer understanding and acceptance.

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