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Ferrari's Luce EV hits sales target in two months despite initial criticism and stock drop.

Market News
29 Jul 2026
TechCrunch
View Source
Bullish
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Ferrari's first electric vehicle, the Luce, faced early criticism and caused an 8% drop in Ferrari's stock after its reveal. Critics compared its design unfavorably and doubted its market success. However, Ferrari reached its sales target of nearly 500 units within just two months, with a significant portion expected to be sold in China. The Luce's design, partly by Jony Ive, appeals to Ferrari's loyal and affluent customer base, who value both performance and brand prestige. Early reviews praise its driving experience, suggesting Ferrari's strong brand and quality can overcome initial skepticism.

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