Ethena Pay, a consumer money app launched by Ethena Labs, plans to start operations in the US, UK, and Europe within three to four weeks, according to CEO Guy Young. The rollout timing depends on the Visa card partners who issue and manage the app's card, which is currently unavailable to US residents. Although the US market is opening soon, it is not a top priority for Ethena, which currently has most of its users in South America and Asia. The app remains in a controlled beta phase to ensure a careful and gradual expansion.
Ethena Pay's planned expansion to the US, UK, and Europe is noted alongside Pluang's market data as of Sep 16, 2026 01:04 WIB. On that day, only 9 of 50 major cryptocurrencies rose, while 40 fell. Among notable movers, ADA was priced at Rp3.595 with a 1-day change of -3.95%, YFI at Rp37.180.573 with -3.90%, and CAKE at Rp40.611 with -3.74%.
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