E.l.f. Beauty is rolling back some tariff-driven price increases after seeing a drop in unit sales due to higher consumer costs. CEO Tarang Amin highlighted a recent successful $4 price cut on a key product that boosted sales by nearly 40%, prompting further price tests to drive growth. Despite beating Q4 earnings expectations, the company issued weaker fiscal 2027 guidance, expecting lower sales and earnings per share than analysts anticipated. Growth is now largely driven by its Rhode brand, with expansion plans in Europe, while E.l.f. remains open to acquisitions to support balanced growth across its portfolio.
e.l.f. Beauty reported Q4 earnings of 32 cents per share, surpassing analyst estimates of 29 cents, with revenue of $449.29 million beating the expected $422.93 million. The company's growth was significantly boosted by the acquisition of Rhode, cont...
e.l.f. Beauty reported a mixed Q4 with a double beat on earnings but only 1% organic growth and increased SG&A expenses. The company achieved a strong gross margin of 73%, showing good pricing power, but marketing and SG&A costs rose to 66% of sales,...
