Etsy posts strong Q2 results, cuts 12% staff, and approves $2B buyback, boosting investor confidence.

Etsy reported strong second-quarter results with a 7.5% year-over-year growth in gross merchandise sales, driven by higher order values and more active buyers. The company announced a 12% reduction in headcount and authorized a $2 billion share buyback, signaling a focus on operational efficiency and returning capital to shareholders. Despite macroeconomic and competitive challenges, Etsy's margin expansion, cost discipline, and strategic divestitures support a positive outlook for growth at a reasonable price. These factors make Etsy a compelling buy even after a post-earnings stock dip.