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eBay shares show 32% upside potential despite recent dip after mixed Q3 guidance and Depop concerns.

Analyst Insights
08 Aug 2026
24/7 Wall Street
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Bullish
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eBay shares trade near $110 with a 32% upside potential to $145, according to BMO Capital Markets, despite a recent share price dip following cautious Q3 guidance and integration costs from its Depop acquisition. The company reported strong Q2 growth with $22.4 billion GMV and 14.8% revenue growth, focusing on collectibles, refurbished electronics, luxury, and auto parts. While most analysts remain cautious with a consensus target near the current price, BMO is bullish, citing growth in focus categories, live commerce, and AI tools enhancing seller efficiency. The stock's valuation is reasonable with a forward P/E of 18 and strong cash flow, but risks include Depop integration and rising marketing costs. Upcoming Q3 results will be key to confirming the turnaround thesis.

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