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eBay Live's sales volume jumps 8x YoY, driving expansion in global live shopping markets

Company Fundamentals
06 Aug 2026
TechCrunch
View Source
Bullish
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eBay reported an eightfold increase in gross merchandise volume (GMV) for its live shopping platform, eBay Live, across seven markets year-over-year. This growth is accompanied by more viewers, longer watch times, and higher sales, prompting plans to expand eBay Live to additional international markets. Over 90% of sellers streaming regularly have seen their sales grow, with live sellers selling three times more than non-live sellers. Buyers, especially first-timers in collectibles, are spending significantly more. eBay has also improved features to simplify live event creation and enhance user experience, positioning live shopping as a key growth area amid rising competition from platforms like Whatnot and TikTok Shop.

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