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Amazon's AWS growth and ad business fuel confident buying despite $200B spending in 2026

Company Fundamentals
13 Oct 2026
24/7 Wall Street
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Bullish
Amazon's AWS growth and ad business fuel confident buying despite $200B spending in 2026

Amazon's AWS segment is accelerating rapidly, with growth jumping from 20% in late 2025 to 37% in Q2 2026, generating $42.23 billion revenue at nearly 40% operating margin. The company also benefits from a strong advertising and retail business, with ad revenue up 26% and total revenue rising nearly 20%. Despite a massive $200 billion capital expenditure planned for 2026, Amazon's solid balance sheet and long-term contracts for AI data centers support confidence in future returns. The company expects operating income growth and sees decades of IT migration to cloud ahead, making it a compelling buy for long-term investors.

Amazon shares are trading at USD 259.28 on Pluang as of Oct 13, 2026 20:03 WIB, showing a slight 0.10% decline over one day. The stock's market cap stands at $2.80 trillion, reflecting its massive scale in the consumer cyclical sector. Despite recent selling pressure with 53% of Pluang orders being sell orders, nearly half of investors remain buyers, holding their positions for an average of 127 days.

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