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DraftKings stock falls 4% as plans to increase spending on prediction markets raise margin concerns.

Market News
23 Sep 2026
24/7 Wall Street
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Bearish
DraftKings stock falls 4% as plans to increase spending on prediction markets raise margin concerns.

DraftKings shares dropped 4% after CEO Jason Robins revealed plans to boost spending on its growing prediction-markets business, potentially pulling forward marketing investments originally planned for next year. This increased spending, amid uncertain regulatory conditions for prediction markets, has raised concerns about near-term profit margins. Meanwhile, Flutter Entertainment also slipped slightly on similar worries, while Robinhood, which offers event contracts without heavy new spending, saw its stock rise. Investors will watch upcoming earnings reports closely to gauge the efficiency and payback of these marketing efforts and how regulatory developments might impact the sector.

DraftKings shares are down 3.97% on Pluang, trading at USD 20.93 with a market cap of $10.82 billion. Robinhood's stock ticks up slightly by 0.18% to USD 124.47, despite most Pluang users selling its shares. These figures are current as of Sep 24, 2026 00:03 WIB.

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