DraftKings stock hits 52-week low amid revenue miss and competition, but analysts still see 79% upside.

DraftKings' stock dropped to its lowest price since April 2023, falling 7.42% to $19.59 and down 72% from its March 2025 peak. The company missed revenue and earnings estimates in Q2, with sportsbook margins narrowing and average revenue per user declining. Despite this, analysts remain optimistic with a consensus price target of $35.12, implying a 79% upside. Competition from prediction market platforms like Kalshi, valued much higher without sportsbook licenses, poses a structural challenge. DraftKings must stabilize revenue per payer, control promotional spending, and navigate regulatory risks to meet these targets. Investors should be cautious given the stock's volatility and competitive pressures.

DraftKings trades at USD 19.35 on Pluang as of Sep 30, 2026 21:52 WIB, down 1.23% in one day. The stock's market cap is $9.73 billion with a high trading volume of over 25 million shares. Most Pluang users hold the stock for about 55 days, with 73% of recent orders being buys.