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Disney+ plans to offer some free streaming content to compete with ad-supported platforms.

Market News
10 Jul 2026
TechCrunch
View Source
Bullish
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Disney+ is exploring the option of providing a free streaming tier, allowing viewers to watch select shows and movies without a subscription. This move aims to compete with free, ad-supported services like YouTube and Tubi, which have been gaining more viewer attention as streaming prices rise. The company has not yet specified which content would be free or when the service might launch. Offering free content could help Disney+ stand out among competitors like Netflix and Amazon Prime, following similar steps by Apple TV+ and Paramount+.

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