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Direct Digital Holdings Q4 buy-side revenue up 28%, overall revenue down 7%, cuts expenses by 12%

Company Fundamentals
31 Mar 2026
PRNewsWire
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Neutral
pluang ai news

Direct Digital Holdings reported a 28% increase in buy-side advertising revenue for Q4 2025, driven by new customers and verticals, despite a 7% overall revenue decline. The company reduced operating expenses by 12% compared to Q4 2024 and is focusing on buy-side growth with a new AI-driven product, Ignition+. Full-year revenue fell 44%, mainly due to a sharp drop in sell-side revenue, but buy-side revenue grew 10%. The company also strengthened its balance sheet and regained Nasdaq compliance through a reverse stock split. The strategic pivot aims to improve profitability and market share in 2026.

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