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Deutsche Bank upgrades Diageo to buy, sees 20% upside despite near-term earnings pressure

Analyst Insights
31 Mar 2026
Proactive Investors
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Bullish
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Deutsche Bank has upgraded Diageo PLC to a 'buy' rating, citing a reset in expectations that opens potential for recovery despite short-term earnings challenges. The bank lowered its price target to 1,650p from 1,790p, still implying about 20% upside from the current share price of 1,419p. Analyst Mitch Collett noted that forecasts now expect weaker performance in 2026 and a return to profitability in 2027, with estimates below consensus in the medium term. Deutsche Bank expects Diageo to reduce margins to regain competitiveness, especially in North America and Europe, allowing more investment in pricing, marketing, and innovation. Over the long term, organic sales growth of 3-4% and operating profit growth of 5-7% are forecasted as Diageo aims for more consistent performance.

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