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RBC maintains 'Outperform' on Diageo, backing CEO's turnaround plan with 18% upside potential.

Analyst Insights
24 Aug 2026
Proactive Investors
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Bullish
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RBC Capital Markets has kept an 'Outperform' rating on Diageo PLC, supporting CEO Sir Dave Lewis's turnaround strategy unveiled in August 2026. The plan focuses on cost savings and organizational changes to boost pricing, revenue management, and ready-to-drink products without a major margin reset. RBC forecasts a 230 basis point EBIT margin increase by 2029 and expects organic sales growth to recover gradually through 2029. The broker highlights improving return on invested capital as key to Diageo's share price, projecting an 18% upside to a £20 price target from the current 1,719p price.

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