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Deutsche Bank warns European consumer staples to underperform amid rising structural pressures and shifting retail channels.

Analyst Insights
09 Sep 2026
Proactive Investors
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Bearish
Deutsche Bank warns European consumer staples to underperform amid rising structural pressures and shifting retail channels.

Deutsche Bank expects European consumer staples stocks to continue underperforming despite trading at 18-year lows relative to the broader market. The bank highlights that consumer spending is not keeping pace with nominal GDP growth, pressuring earnings and valuations in the sector. Structural challenges, including a significant shift in retail channels dominated by Amazon, Costco, and Walmart, are impacting traditional drug and grocery sales, especially in the US. This shift is anticipated to become a global issue, leading to cautious outlooks and rating cuts for companies like Beiersdorf, Danone, and Haleon, while Henkel and Magnum Ice Cream received more positive revisions.

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