Zora shifts focus to creator coins as Dee Goens becomes CEO amid major company overhaul

Zora has appointed co-founder Dee Goens as CEO following Jacob Horne's departure, marking a major leadership change. The company has dramatically downsized to fewer than 10 employees and pivoted from NFTs to launching tradable creator and content coins, introducing the $ZORA token with a 10 billion supply. This shift aims to capitalize on the emerging SocialFi trend by tokenizing both creators and their content, leading to a surge in user activity and trading volumes. Zora's transformation reflects a bold bet on new crypto mechanics despite its smaller team and previous $600 million valuation.