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Ripple CTO defends XRP ads in college sports citing First Amendment rights.

Market News
15 Jul 2026
Crypto news
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Neutral
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Ripple CTO Emeritus David Schwartz defended XRP advertising on college sports uniforms after critics called for tighter crypto ad restrictions. He argued that truthful advertising for lawful products like XRP is protected under the U.S. First Amendment, referencing Supreme Court cases that struck down broad bans on alcohol and gambling ads. The debate arose following the University of Kansas' multi-year partnership with Ripple, which includes XRP branding on athletic uniforms and venues. Schwartz emphasized that governments cannot broadly suppress truthful commercial speech just because officials fear poor consumer decisions, though some tailored regulations remain possible under existing legal frameworks.

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