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Celebrity-backed cryptocurrencies are nearly 5 times more likely to be scams, study warns investors.

Market News
23 Sep 2026
Crypto Briefing
View Source
Bearish
Celebrity-backed cryptocurrencies are nearly 5 times more likely to be scams, study warns investors.

A recent study found that cryptocurrencies endorsed by celebrities are almost five times more likely to be fraudulent. This highlights the high risk associated with celebrity-backed crypto projects and urges investors to focus on the technical fundamentals rather than star endorsements. The findings serve as a caution for retail investors to prioritize safer investment criteria over hype. Moving forward, investors should conduct thorough research to avoid scams in the crypto space.

The topic of celebrity-endorsed cryptocurrencies is presented here with Pluang's market data for context. For readers following major cryptocurrencies, here is Pluang's market snapshot as of Sep 23, 2026 22:05 WIB: out of 50 priced major cryptocurrencies, 14 rose and 35 fell. Notable movers include BCH (Bitcoin Cash) at Rp6.059.066 with a 7.00% increase and a typical hold time of 68 days, SNX (Synthetix) at Rp4.432 up 5.42% with a 69-day hold time, and CRV (Curve DAO Token) at Rp5.903 down 5.31% with a 61-day hold time. Pluang order activity shows BCH with 63% sell and 37% buy, SNX with 92% sell and 8% buy, and CRV with 60% sell and 40% buy.

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