Comscore introduced a monthly Score Report tracking Share of Ad Exposure Time across TV platforms, revealing that broadcast TV leads with 43.2% of ad exposure, cable follows at 34.5%, and streaming trails at 22.3%. This contrasts with over 74% of U.S. households streaming on Connected TV, highlighting a gap between viewership and ad exposure. Streaming ad exposure is growing, rising from 16.1% to 22.3% over the past year, with YouTube and Tubi leading streaming ad shares. The report helps advertisers understand where audiences are actually reachable, emphasizing that viewership alone doesn't fully capture ad effectiveness in a shifting media landscape.
Following Comscore's new report on ad exposure across TV platforms, Alphabet Inc (GOOGL), a key player in digital advertising, trades at USD 336.40 on Pluang as of Oct 21, 2026 18:51 WIB, down 1.14% for the day. The stock holds a significant market cap of $4.14 trillion and sees a typical hold time of 87 days among Pluang investors, reflecting steady interest despite short-term fluctuations. This data provides context to the evolving media landscape where streaming ad exposure is growing but still trails traditional TV.
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