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Monster Beverage's Rob Gehring to lead Coca-Cola's North America unit starting Dec 1

Market News
25 Sep 2026
CNBC
View Source
Bullish
Monster Beverage's Rob Gehring to lead Coca-Cola's North America unit starting Dec 1

Rob Gehring, currently head of Monster Beverage's Americas business, will leave to become the head of Coca-Cola's North America unit starting December 1. This leadership change comes as Coca-Cola aims to sustain growth despite U.S. consumers reducing spending due to higher gas and grocery prices. Coca-Cola posted a 7% net sales growth and a 3% volume increase in North America in Q2. Meanwhile, Monster Beverage saw a strong 20% net sales growth in the same period, driven by innovation in energy drinks.

Coca-Cola trades at USD 87.85 on Pluang as of Sep 26, 2026 03:41 WIB, down 0.28% in one day. Monster Beverage is priced at USD 42.99, up 0.75% on the same day. Pluang users show 57% buy interest in Coca-Cola and 100% buy interest in Monster Beverage, reflecting strong demand for both stocks.

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