Clear Channel Outdoor has expanded its RADAR data platform by integrating out-of-home (OOH) advertising data with LiveRamp's Cross-Media Intelligence and TransUnion's Marketing Mix Modeling and Multi-Touch Attribution solutions. This integration allows marketers to measure OOH exposure alongside digital channels like CTV, social, and search within unified frameworks, improving visibility into OOH's impact on campaign performance. These advancements help marketers make more informed media investment decisions by accurately assessing OOH contributions across the full customer journey. Clear Channel is the first OOH company to join LiveRamp's platform, marking a significant step in cross-media measurement innovation.
Clear Channel Outdoor's data platform expansion is the subject, with Pluang's Media sector data as context. As of Sep 24, 2026 18:42 WIB, 15 of 45 Media-sector US stocks rose, 27 fell. DJT traded at USD 8.94 with a -1.32% change and 100% sell orders. ASTS was at USD 59.36, down 1.03%, with 89% sell orders. IQ closed at USD 1.00, down 0.99%, with 96% buy orders.
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