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Citigroup raises Strategy's price target to $240, citing higher Bitcoin forecast and ETF inflows.

Analyst Insights
02 Oct 2026
Blockonomi
View Source
Bullish
Citigroup raises Strategy's price target to $240, citing higher Bitcoin forecast and ETF inflows.

Citigroup upgraded its price target for Strategy (MSTR) to $240 from $136, maintaining a Buy rating and signaling about 50% upside from the current price. This upgrade follows Citigroup's increased 12-month Bitcoin price forecast to $113,000 from $82,000, driven by more stable ETF inflows and stronger crypto market activity. The bank also raised its ether price projection and expects Strategy's valuation multiple to net asset value to expand. Strategy continues accumulating Bitcoin, holding over 847,000 BTC, with its market value now exceeding acquisition costs, supporting the bullish outlook.

Citigroup's upgrade of Strategy (MSTR) price target to $240 contrasts with the broader cryptocurrency market performance on Pluang. As of Oct 02, 2026 20:45 WIB, 40 of 50 major cryptocurrencies rose while 8 fell. Notably, MANA gained 15.41% with a 58% buy order activity, BAT rose 12.55% with 86% buy activity, and AAVE increased 11.46% with 60% buy activity, reflecting varied investor interest and holding periods on the platform.

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