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Circle signs £33.6-50M one-year Chelsea shirt deal, first FCA-authorized crypto sponsor in Premier League.

Market News
09 Sep 2026
Crypto news
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Bullish
Circle signs £33.6-50M one-year Chelsea shirt deal, first FCA-authorized crypto sponsor in Premier League.

Circle secured a one-year Principal Partner deal with Chelsea FC worth an estimated £33.6-50 million for the 2026/27 season, featuring "USDC by CIRCLE" on all team shirts. This marks the first Premier League crypto sponsorship authorized by the UK's Financial Conduct Authority (FCA), distinguishing Circle from previous failed crypto deals. While Circle is FCA-regulated, the USDC stablecoin it promotes is not yet regulated in the UK, with new stablecoin rules expected by October 2027. The deal highlights a regulatory gap and signals stablecoins' growing mainstream acceptance, with Circle leveraging its unique regulatory status and profitability to gain a competitive edge in sports sponsorship.

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