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Circle partners with Chelsea FC to feature USDC on men's, women's, and academy shirts from 2026/27 season.

Market News
28 Aug 2026
Bitcoin
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Bullish
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Circle has signed a principal partnership with Chelsea Football Club to place its stablecoin USDC branding on the men's, women's, and academy team shirts starting from the 2026/27 season. This deal marks a significant move for USDC into global sports marketing, aiming to normalize digital dollars and expand its role beyond crypto trading into mainstream payments and financial infrastructure. Chelsea's global fan base offers Circle a broad platform to promote USDC as a borderless, open financial system. The partnership also reflects a shift in crypto marketing focus from exchanges to stablecoins as digital money gains wider acceptance.

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