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Circle partners with Chelsea FC to feature USDC branding on shirts from 2026/27 season.

Market News
28 Aug 2026
Crypto news
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Bullish
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Circle has signed a principal partnership with Chelsea Football Club to display its USDC stablecoin branding on the men's, women's, and academy team shirts starting in the 2026/27 season. This deal extends Chelsea's involvement with the crypto industry and aims to introduce USDC to a global sports audience as stablecoins gain broader use. The partnership aligns with Circle's goal of promoting global digital money movement and will debut in Chelsea's Premier League home match against Brighton. The sponsorship also supports Circle's expansion of USDC through banks and payment platforms worldwide.

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