Strive CEO Matt Cole revealed that some large institutions are gaining indirect Bitcoin exposure through Bitcoin treasury companies due to restrictions in their stock-investment mandates that prevent direct Bitcoin or Bitcoin ETF purchases. These portfolio managers control about $500 billion in capital. Strive and MicroStrategy provide a unique solution, allowing these managers to access Bitcoin exposure within their existing investment rules. Strive also offers financial products like the T-Strive Digital Credit Preferred Income ETF, which gives U.S. investors exposure to preferred securities from Bitcoin treasury companies rather than direct Bitcoin investments. This approach helps integrate Bitcoin into traditional finance and may require multiple issuers to meet institutional demand.
The Strive CEO's comments on Bitcoin treasury companies and institutional exposure provide context for cryptocurrency market activity. For readers following crypto assets, here is Pluang's market snapshot as of Oct 08, 2026 19:02 WIB: out of 50 major cryptocurrencies, 23 rose and 26 fell. Notable movers include SOL at Rp2.024.073 with a 1-day change of -3.63%, GRT at Rp500 with +3.52%, and XRP at Rp24.943 with -3.50%.
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